SOCIAL MEDIA (MARKETING & INTEGRATION)

Social media is great for increasing brand awareness, building relationships, improving customer service, increasing digital exposure, boosting traffic and SEO ratings, increase sales, and reach new audiences. Establishing a strong social media presence is NOT easy, but it cannot be ignored in today’s digital landscape.

“With 30% of millennials saying they engage with a brand on social at least once a month, your strategy can’t be only about existence.”

Marketing & Promotion

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing has become a unique focus with increasing opportunities across all platforms.
W.I.N. will help you develop an effective marketing & promotion strategy that includes the latest (CHAT BOTS & LIVE CHAT), to creating a personalized experience for your customers and even creating a community for your audience.

10 Social-Media Marketing Strategies

Dual Integration

Social media integration is a marketing strategy that allows you to leverage social channels as an extension of your existing branding and marketing efforts, or as a primary vehicle.
W.I.N. approaches integration in 2 ways.
1. ACTIVE INCLUSION – The active inclusion in all touch points (website, app/s, collateral, branding, and across various social platforms.)
2. IN PLATFORM – Within each platform, there are many features you may not be aware of and these features can greatly enhance consumer engagement and drive sales, W.I.N. keeps you connected to these features.

Using Influencers

When it comes to determining who is influential online, reach and follower counts aren’t everything. Brands need to consider working with micro-influencers (those with audience sizes in four to five figures) who stand out in specific niches. Often micro-influencers have higher engagement rates than profluencers (1+ million in digital footprint).
These individuals have a close proximity to end users, consistently engage and are authentic representatives of the niche interest.

Let W.I.N. Help You Create An “Influencer” Strategy!

What should social media marketers prioritize?

Video

Create short, digestible clips to promote your brand and engage your customers.
“They say that a picture is worth 1,000 words; we like to say a video is worth 1,000 pictures, “.

Content

Content may not be as impactful as video today, but on certain platforms (like LinkedIn), it’s still crucial.
“Creating original, good, well-thought content is still important overall, but it needs to be outside the box in order to cause any kind of engagement”. “Old content and any new content created needs to be curated to appeal to voice search algorithms.”

Opportunity

It’s crucial that you focus on creating opportunities to connect with your audience. A popular way to do this is by adding live chat to your website so customers can get immediate responses to their inquiries.
“Offering countless opportunities online will likely increase the chances of reaching any goals you may have,” he stated.
Your integration should subtly provide a call to action to visit another website or social platform. An example is displaying your social media accounts in your email signatures or providing links to your profiles on your company website.